Social Media Questions
What is SMM?
SMM is an acronym for social media marketing, which is an online marketing method of using social networks, like Facebook and Twitter, to promote your business. By promoting content, engaging customers and showing responsiveness and accessibility on highly trafficked social media channels (Facebook, Twitter, LinkedIn, Pinterest, Google+, etc) a business can grow their website's exposure and authority.
Which social networks should I focus on?
Social networks have been coming and going since the advent of social media and this trend will most likely not change for quite some time. There are some obvious networks, like Facebook and Twitter, that boast the largest user bases, but to generalize these as the best for every business would not be correct. The best social networks to focus on are the ones where your customers spend their time and where you enjoy spending yours. If you don't know who your customers are, then you need to figure that out first. And, if you don't enjoy using a certain social network, then you most likely will not get much out of it. Social media marketing requires constant, ongoing engagement if you want to see results.
I don't want my clients to see my personal info on my social profiles. Should this stop me from using social media?
This may be our most common question in regards to social media marketing. First and foremost, it is important to know that there are options that will prevent your clients from seeing your personal social media profiles so this should never be a deterrent. Secondly, you may want to really think about how and why your business could benefit from social media before you consider using it. If you're really that worried about a client seeing something about you, then you may need to focus on bigger issues that may be preventing your business from growing. Social media is all about transparency so if this is not something your business believes in, then other options may be better suited.