What is PPC?
PPC is an acronym for Pay Per Click – a form of online advertising that allows companies to show ads on the major search engines and social networks based on key phrases or demographic information. The idea of pay per click is to have relevant ads only show when a user performs a search or meets a certain set of demographic info that an advertiser has selected. One of the most well-known, and effective, pay per click ad platforms is Google AdWords.
I’ve heard pay per click is a waste of money. Why should I use it?
Pay per click can most certainly be one of the quickest ways to blow through a marketing budget without any results….when you don’t know what you’re doing. A professionally setup and managed pay per click campaign can yield very quick, consistent increases in relevant traffic to your website. With budget being your only real limitation, the increase of new, qualified traffic to your website can be enormous. We highly encourage customers, especially those with brand new websites and specific marketing campaigns, to use pay per click to reach the right people at the right time – when they perform a search.
Why is my ad is not showing up first (in the first position)?
You, like every other advertiser using pay per click ads, would typically like their ads to be in the first position. As a result, this creates a large amount of competition, thus making it difficult for a novice to get their ads placed above everyone else’s. Ad positions, with pay per click, happen in a couple ways – (1) you have outbid your competitors for a key phrase and/or (2) your ad is higher quality and more relevant than your competitors’. Different platforms rank paid ads differently, but these two reasons are generally going to answer this question.