What is video marketing?
Video marketing is the process of creating, optimizing, promoting, distributing and analyzing video content to help a business meet a certain objective.
Videos can be used for everything from promoting a product to educating a user on how to use that product.
This type of content is usually more engaging than just text or images, but when it is coupled with static forms of content and other elements it can be even more powerful.
It doesn't matter whether you start with a simple 10 second clip from your iPhone or invest in a professionally produced commercial for your business; all that matters is that you start.