Which social networks should I focus on?
Social networks have been coming and going since the advent of social media and this trend will most likely not change for quite some time. There are some obvious networks, like Facebook and Twitter, that boast the largest user bases, but to generalize these as the best for every business would not be correct. The best social networks to focus on are the ones where your customers spend their time and where you enjoy spending yours. If you don’t know who your customers are, then you need to figure that out first. And, if you don’t enjoy using a certain social network, then you most likely will not get much out of it. Social media marketing requires constant, ongoing engagement if you want to see results.